We report quantitative measurements of Marangoni flows generated at the surfaces of aqueous solutions by using water-soluble redox-active surfactants in combination with electrochemical methods. These measurements are interpreted within the framework of a simple model that is based on lubrication theory and the proposition that the kinetics of the desorption of redox-active surfactants from the surfaces of aqueous solutions plays a central role in determining the strength of the Marangoni flow. The model predicts that the leading edge velocity of the Marangoni flow will decay exponentially with time and that the rate constant for the decay of the velocity can yield an estimate of the surfactant desorption rate constant. Good agreement between theory and experiments was found. By interpreting experimental measurements of electrochemically generated Marangoni flows within the framework of the model, we conclude that the desorption rate constant of the redox-active surfactant Fc(CH(2))(11)-N(+)(CH(3))(3)Br(-), where Fc is ferrocene, is 0.07 s(-)(1). We also conclude that the ionic strength of the aqueous solution has little effect on the desorption rate constant of the ferrocenyl surfactant.