Blue poly(phenylene-ethynylene) (PPE) electroluminescence is achieved in a single layer organic light emitting device. The polymeric system consists of an oxadiazole grafted PPE, which combines the necessary charge transport properties while maintaining the desirable efficient, narrow light-emitting properties of the PPE. Incorporation of a pentiptycene scaffold within the PPE structure prevents ground-state and excited-state interactions between the pendent oxadiazole units and the conjugated backbone.