Hypertension has high prevalence and mortality. Preventing and controlling this disease poses a challenge, which implies in considering the educational process as a necessary tool for care. The study had the purpose to reflect on the assumptions for care in the healthcare education of hypertensive people. It was observed that the assumptions for caring, in the process of healthcare education, are based on considering the person instead of the sick body, and in comprehending caring while being capable of investing in the clinic of the individual, favoring spaces for sensitive listening and welcoming, comprehension of suffering, the meaning of falling ill and caring for the self. We expect this reflection to contribute for the implementation and enhancement of new forms of caring in the programs of hypertension, comprehending the human being as someone destined to have freedom, happiness and full satisfaction.