Dogs Are Talking: San Francisco's social marketing campaign to increase syphilis screening

Sex Transm Dis. 2010 Mar;37(3):173-6. doi: 10.1097/OLQ.0b013e3181bf5a80.

Abstract

To promote regular syphilis testing among men who have sex with men in San Francisco, a social marketing campaign, Dogs Are Talking, was created. An evaluation of the campaign found no difference in syphilis testing among men who recalled the campaign and those that did not. A significant difference was seen among HIV-infected men.

Publication types

  • Evaluation Study
  • Research Support, U.S. Gov't, P.H.S.

MeSH terms

  • Adolescent
  • Adult
  • Animals
  • Dogs
  • Health Behavior
  • Health Education / methods*
  • Health Knowledge, Attitudes, Practice*
  • Homosexuality, Male*
  • Humans
  • Interviews as Topic
  • Male
  • Mass Screening / statistics & numerical data*
  • Middle Aged
  • San Francisco / epidemiology
  • Social Marketing*
  • Surveys and Questionnaires
  • Syphilis / diagnosis*
  • Syphilis / epidemiology
  • Syphilis / prevention & control
  • Young Adult