Use of an annual art competition to promote Web site traffic and engage children in antimicrobial stewardship in Pennsylvania

Abstract

We used Google Analytics to assess whether annual kids' art competitions changed traffic to a Web site on appropriate antibiotic use. We found that announcements about kids' art competitions correlated with increased traffic to the Web site, suggesting that this innovation has promise in promoting antimicrobial stewardship efforts.

Keywords: Antibiotics prescribing; Childcare centers; Childcare exclusion policies; Children; Parent expectations; Pediatric.