Using a multicultural and multilingual awareness-raising strategy to enhance enrollment of racially underrepresented minoritized communities - the PassITON trial

J Clin Transl Sci. 2022 Dec 7;7(1):e9. doi: 10.1017/cts.2022.506. eCollection 2023.

Abstract

Racially and ethnically minoritized populations have been historically excluded and underrepresented in research. This paper will describe best practices in multicultural and multilingual awareness-raising strategies used by the Recruitment Innovation Center to increase minoritized enrollment into clinical trials. The Passive Immunity Trial for Our Nation will be used as a primary example to highlight real-world application of these methods to raise awareness, engage community partners, and recruit diverse study participants.

Keywords: Recruitment; community outreach; diversity; health communication; health disparities; multicultural awareness; multilingual awareness; racial minorities; research access; retention.