Call to improve transparent communication in direct-to-consumer test marketing

BMJ Evid Based Med. 2024 Jul 23;29(4):213-214. doi: 10.1136/bmjebm-2024-112959.
No abstract available

Keywords: Clinical Decision-Making; Early Diagnosis; Evidence-Based Practice; Health Care Quality, Access, and Evaluation; Policy.

Publication types

  • Editorial

MeSH terms

  • Communication*
  • Direct-To-Consumer Screening and Testing
  • Direct-to-Consumer Advertising
  • Humans
  • Marketing of Health Services / methods