Meta-nudging and mental health: Using social influencers to change opinions and behaviors that positively impact mental health

Abstract

A central challenge in mental healthcare is effectively disseminating accurate, evidence-based information to encourage behaviors that improve well-being. Nudges, though widely used, often yield small, short-lived effects in changing behaviors. An alternative approach, meta-nudging, uses social influencers to indirectly change beliefs and behaviors by shifting norms within a social group. Meta-nudging may hold promise as a less paternalistic and longer lasting method for promoting positive mental health behaviors. Though, the use of social influencers raises ethical considerations and measurement challenges. Future research should explore AI-generated influencers to enhance personalization and efficacy in promoting mental health.