The initiative "Le parole della ricerca," launched in 2021, aims to enhance public understanding of health research through digital communication, using visual storytelling and local influencers. The project simplified complex research terms, linked to the DAIRI's activities, into 20 key concepts, illustrated by Gastini, and shared through social media. This campaign involved professionals explaining their work with the support of art, increasing public engagement. This campaign led to an increase in local knowledge of research-related topics, thanks to the increase in specifically dedicated posts on Facebook and their engagement.