Developing a Bilingual Health Education Program to Identify and Address Healthcare Misinformation in a Border Community

J Prim Care Community Health. 2024 Jan-Dec:15:21501319241311145. doi: 10.1177/21501319241311145.

Abstract

El Paso Health Education and Awareness Team (EP-HEAT®) is a bilingual program focused on increasing health awareness and dispelling health-related misinformation in the U.S.-Mexico border region. EP-HEAT® consists of students, faculty, staff, and Promotoras. The primary objective of EP-HEAT® is to empower the community with healthcare resources in a culturally acceptable way. EP-HEAT® established the bilingual "In the Hot Seat with EP-HEAT®: Dispelling Myths in Healthcare" series commonly referred to as Myth Busters events. Community members were surveyed following the events. Our results showed the majority of EP-HEAT® event attendees identified as Hispanic and were older than 46 years of age. Following EP-HEAT® events, attendees felt comfortable teaching the information they learned to friends and family. Dispelling myths is instrumental for communities with limited access or knowledge of healthcare and diseases. EP-HEAT® events serve as a platform for evaluating the sources of community's current health information, prevalence of healthcare myths, understanding the community's health information needs, and disseminating accurate health information while dispelling myths in a culturally competent manner. Medical students need to become proficient in serving as educators, particularly in underserved areas. The skills developed by participating in EP-HEAT® myth-buster events provide information to the community while simultaneously providing opportunities for medical students to organize these events and allowing them to act as community-facing educators that may promote their professional identity development.

Keywords: border community; community health workers; healthcare communication; medical students; misinformation.

MeSH terms

  • Adult
  • Communication
  • Cultural Competency / education
  • Female
  • Health Education* / methods
  • Health Knowledge, Attitudes, Practice
  • Hispanic or Latino
  • Humans
  • Male
  • Mexico
  • Middle Aged
  • Multilingualism*
  • White
  • Young Adult